Free tools
Calculators for every subscription metric
Type your numbers in and read the answer. Each tool shows the formula it runs, what the result means, and where the definition is worth arguing about. Nothing you enter leaves the browser.
What are SaaS metric calculators?
6 calculators
Revenue and retention
The size of the recurring base, normalised so mixed billing terms can be compared, and whether the revenue you won last month is still here this month.
MRR
Monthly Recurring Revenue is the monthly-normalised value of every active paid subscription: monthly plans at face value, quarterly plans divided by three, annual plans divided by twelve, less active discounts.MRR · ARR · Paying customers · Blended ARPUARR
Annual Recurring Revenue is Monthly Recurring Revenue multiplied by twelve — a run rate describing what the current subscription book would produce over a year if nothing changed.ARR · ARR in 12 months · Net new ARR added · Average net new MRR per monthARPU
Average Revenue Per User is Monthly Recurring Revenue divided by the number of active paying customers.ARPU · Annualised ARPU · New customer ASP · ASP minus ARPUChurn Rate
Customer churn rate is the number of customers who cancelled during a period divided by the number active at the start of that period, expressed as a percentage.Customer churn rate · Gross revenue churn · Net revenue churn · Annualised customer churn · Implied average lifetimeNet Revenue Retention
Net Revenue Retention measures what happened to the revenue of a fixed group of existing customers over a period: starting MRR plus expansion, less contraction and churn, divided by starting MRR.Net revenue retention · Gross revenue retention · Net revenue churn · Retained MRRSaaS Quick Ratio
The SaaS quick ratio divides the MRR you gained — new, expansion and reactivation — by the MRR you lost to contraction and churn.Quick ratio · MRR gained · MRR lost · Net new MRR
6 calculators
Efficiency and cash
What a customer is worth against what they cost to acquire, how long before they have paid that cost back, and how much time the balance leaves you to act on any of it.
LTV
Customer lifetime value is the gross margin a customer contributes before they churn — not the revenue they pay.Margin-adjusted LTV · Unadjusted revenue LTV · Implied customer lifetimeCAC
Customer acquisition cost is everything spent to win customers divided by the customers actually won.Blended CAC · Paid CAC · Total acquisition spendLTV:CAC Ratio
The LTV:CAC ratio divides margin-adjusted lifetime value by fully loaded acquisition cost to show how much contribution each acquisition dollar returns.LTV:CAC ratio · Net value per customer · CAC ceiling at 3:1CAC Payback Period
CAC payback period is the number of months a customer's gross margin must run before it repays what you spent acquiring them.CAC payback period · Monthly contribution per customer · Year-one net contributionBurn Rate
Burn rate is the cash a company consumes each month.Monthly net burn · Monthly gross burn · Implied runwayRunway
Runway is how many months of cash a company has left at its current net burn.Runway · Runway if burn stayed flat · Months lost to burn growth
The metric glossary
A calculator settles the arithmetic. The glossary covers the conventions, the edge cases and the choices that make two companies’ versions of the same number incomparable.
Frequently asked questions
Are these SaaS calculators free?
Do you store the numbers I type into the calculators?
How accurate are these calculators?
Do these calculators match what Bastle computes internally?
Which calculator should I start with?
Can I get these metrics calculated from my own billing data?
Stop retyping the same numbers every month.
Connect Stripe and Bastle computes every metric on this page from your own billing history — backfilled, segmentable, and traceable to the invoices behind it. Free while in beta, no card required.