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One product, five starting points

The same subscription analytics described from the seat you are sitting in — and the same honest account of what it does not do.

Who is Bastle for?

Bastle is subscription analytics for anyone who has to defend a revenue number: founders who need one honest figure without hiring an analyst, finance teams who need definitions they can reproduce and reconcile, investors and boards who want a live dashboard rather than a stale deck, early SaaS companies watching churn and runway, and consumer subscription apps dealing with trials and involuntary churn. It is one workspace with one feature set, free while Bastle is in beta — these pages differ in where they start, not in what you get.

By audience

Pick the seat you are sitting in

Each page names the jobs that reader is doing, answers the frictions they have publicly complained about with the incumbents, and points at the parts of the product they will touch first.

For founders

The number in the Stripe dashboard, the number in your spreadsheet and the number in last month's investor update are three different numbers. Only one of them is going to be quoted back to you.

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For finance teams

A metric you cannot reproduce is a metric you cannot sign off. The usual failure is not bad arithmetic — it is arithmetic nobody is allowed to see.

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For investors and boards

The board pack is accurate on the day it is built and stale by the time it is discussed. The follow-up call exists mostly to find out which numbers moved.

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For saas startups

At forty customers, a monthly churn rate is mostly noise. What you need is to know who left, why, and whether the cohort you signed after the pricing change behaves differently.

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For subscription apps

A consumer subscription business is a trial funnel with a renewal problem attached. Most of the churn is not a decision anyone made.

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Method

How these pages are written

Audience pages are where a product gets described five ways until it sounds like five products. Here is the rule these are held to, so you can check whether they broke it.

One product, not five packages

Every page below describes the same workspace with the same features in it. Nothing is reserved for an audience, gated behind a tier or sold as an add-on, because Bastle is free while in beta and there is only one version of it.

The complaints are sourced

The friction each page answers comes from published reviews and public discussion of the incumbent tools — pricing that scales with your revenue, metrics that never reconcile, definitions nobody can inspect — not from an invented persona's invented feelings.

The gaps are named

No revenue recognition, no managed warehouse destinations, no app-store connectors yet, no benchmarks until there is real contributed data. Each page says which of those matters for that reader rather than routing around it.

Elsewhere

About these pages

Is the product different depending on which page I read?

No. There is one Bastle workspace with one feature set, and every page in this family describes it. What changes is the order of the story: a founder starts with getting one honest number without an analyst, a finance team starts with definitions and reconciliation, an investor starts with a live room rather than a quarterly export. Nothing is reserved for an audience and nothing is priced differently, because Bastle is free while in beta.

Which page should I read if none of them is quite me?

Read the one whose first job matches yours and ignore the label. The pages differ by task rather than by job title — reporting a number you can defend, chasing revenue that is leaving by accident, publishing something an investor can read without a call. If none fits, the features index describes the product directly with no audience framing at all.

Do you have customers in my category to point to?

No. Bastle is new and in beta, so there are no customer stories, no logos, no case studies and no adoption numbers anywhere on this site, and any that appeared would be fabricated. These pages are written to be judged on capability detail instead, and the live demo runs the real application on a generated dataset so you can check the claims rather than take them.

What does Bastle cost for my team?

Nothing. Bastle is free while in beta, with no card required, and every feature sits in the same workspace — metrics, Ask, dunning, cancellation insights, forecasting, segmentation, data rooms, the REST API and the MCP server. Several of those are commonly sold as separate products or as higher plans elsewhere.

What does Bastle not do, regardless of who I am?

It does not perform revenue recognition — no ASC 606 or IFRS 15 schedules, no GL journals, no period locking. It has no managed data warehouse destinations, though a full REST API, webhooks and exports exist. It has no marketing attribution, so it reports what you earned rather than what caused it. Its connectors beyond Stripe, including the App Store and Google Play, are in beta rather than proven at volume. And Benchmarks is on the roadmap, not shipped, because peer comparison needs contributed data that does not exist yet.

How long does it take to get to a useful number?

Connecting Stripe over OAuth takes about two minutes, after which Bastle backfills your complete history — every charge, subscription, refund and coupon since your first customer. Metrics, cohorts, segmentation and Ask work immediately with no configuration. The features that message your customers, Recover and Cancellation Insights, stay switched off until you review them.

Whichever seat you are in, it starts with your own data.

Connecting Stripe takes about two minutes; Bastle then backfills your complete billing history. Free while in beta — no card, no sales call.

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